Jet Black is a 360 communications agency specializing in creative strategies that engage audiences and build brand momentum.
The Founder
About Lindsay Siwiec
A NYC native, Lindsay Siwiec brings her unique and creative approach to public relations and communications across the country, working in Chicago, Miami, LA, Austin, and beyond. Her background in strategic program development and media relations spans across numerous industries, including fashion, beauty, art, design, talent and luxury lifestyle. Her expertise lies in the development of creative brand initiatives, as well as celebrity and corporate partnerships. With her experience in both emerging and established brands, and through her understanding of the lifestyle industry, Lindsay has built a reputation for developing innovative and high-impact PR campaigns that deliver strong ROI for her clients.
Lindsay also dedicates her time to Project Style, a Chicago-based non profit that uses fashion as a tool to empower at-risk youth to help them increase confidence, self-worth, and academic success rates. In addition to founding and serving as President of Project Style, Lindsay also is currently a member of the Board of Directors for Fashion Group International, as well as a committee member and Marketing Chair of Art for Life Chicago. She has been featured in Modern Luxury CS, Voyage Media, Huffington Post, Bustle, and Buzzfeed.
The Content Guru
Wendy Wollenberg
Wendy Wollenberg can’t remember a time when she wasn’t writing about something she loves, whether interviewing history-making fashion designer Diane von Furstenberg or visionary artist Ed Paschke or covering fashion shows and local designers as the editor of Chicago Shopping, a Chicago Tribune- owned website.
Her career encompasses journalism, communications, marketing, advertising and public relations, all of which inform her content strategy and development efforts for brands large and small. While earning her degree in print journalism at Columbia College, Wendy interned at WHERE Chicago magazine, a top international travel publication, where she eventually went on to become editor in chief. After nine years at WHERE Chicago, Wendy looked to broaden her horizons at AOL CityGuide, where, as managing editor, she oversaw a staff of 10 editors and hundreds of freelancers across the country while working with the AOL/Time Warner Entertainment network. Wendy has also worked on a wide array of freelance projects, including writing for a variety of lifestyle publications, copywriting and authoring Night + Day Chicago, a guidebook covering her beloved hometown.
Media Relations Maven
Jasmine Austin
A Pace University graduate with a Bachelors of Arts in Communications, Jasmine started her career in the fashion and beauty PR industry. She thrives in a busy environment and utilizes her extensive industry contacts, married with her calm and collected demeanor, to advance her client awareness and reputation amongst some of the top industry and consumer lifestyle publications and online platforms.
Jasmine has knack for bringing a brand to life through her writing, and the ability to effortlessly and strategically align clients with effective media placements.
When Jasmine isn't flexing her media relation muscles, she's helping her boyfriend expand his fitness industry footprint through creative digital media tactics, or reading the a new NYT bestseller. She is also actively involved in her mother's non profit, MTN Organization, which is dedicated to serving families and individuals facing economic hardship.